Luxury Custom Box Packaging Malaysia Design Basics | 2022

For small business owners, the packaging is one of the most overlooked but incredibly important aspects of creating a luxury brand experience so if your brand's packaging is less than impressive or non-existent this blog is for you I'm breaking down luxury custom box packaging Malaysia design into three basic tips you can implement into your own business.

I'm Paul luxury brand designer and strategist and I'm passionate about helping Malaysian entrepreneurs build luxury brands so they can show up with confidence get booked with dream clients and finally charge what they're worth. 

Secrets For Custom Box Packaging in Malaysia

Tip Number One: Luxury packaging is on-brand this might seem obvious but it's surprising how often I see small business owners with packaging that is not on brand now you might be wondering how much does packaging even matter and I'm here to tell you it matters a lot don't believe me well let's take a peek at one luxury brand whose packaging is one of the most recognizable elements of that brand tiffany and company that iconic blue box is probably more recognizable than the classic tiffany engagement ring tiffany and company have turned their packaging into a vital part of their brand experience and they've created value around the packaging alone seeing a tiffany's box under the Christmas tree is almost as exciting as opening it on Christmas morning. 

The tiffany and company box is on brand always in the iconic tiffany blue color the simple and timeless logo runs across the top of the box and inside for this particular piece there's a suede drawstring bag again in tiffany blue with the logo really this packaging is a simple concept a single color and a logo but by using that simple packaging design with consistency tiffany and company has built incredible brand recognition from their boxes alone.

Tip Number Two: Luxury packaging is the high end now let's take a look at one of my favourite luxury brands Louis Vuitton ever since I was young I dreamed of owning a Louis Vuitton handbag in the classic monogram canvas print. I remember seeing them on the glossy pages of my favourite fashion magazines and always thinking one day. Finally, when my one day came I realized that buying my first Louis Vuitton was about so much more than getting an extensive handbag.

 It was an experience I had aspired to for nearly two decades and that's the whole point of luxury packaging branding in Malaysia to create a luxury product or service that's coupled with the perfect luxury experience. I've got a few Louis Vuitton in my collection now and one of my favorite parts about getting a new handbag is the packaging. Louis Vuitton packaging feels luxurious the bags and boxes are incredibly sturdy crafted from high-end papers and fibres products are boxed up in the brand's signature. Imperial saffron color boxes accented with blue ribbons that read Louis Vuitton and gold foil stamping within the boxes most items like handbags and small leather goods are protected inside of branded dust covers. Louis Vuitton also provides a small branded paper folio in the signature color that houses proof of purchase and documentation for the product. These elements all work together to create a very tactile and very high-end experience. 

When purchasing a Louis Vuitton product more than that the packaging was specifically designed to highlight the brand's history and heritage. You can actually read more about that on the Louis Vuitton website. Now as a small business owner you might be thinking that you don't have much in common with big luxury brands like Louis Vuitton or tiffany and company. But you'd be wrong as I've mentioned in the previous blog I think it's so important for creative small business owners to market their businesses as luxury brands because you simply don't have the time or the resources to be competing on price. So part of being a luxury brand is having a flawless luxury brand experience and an important part of your brand experience needs to be your packaging. The last thing you want to do is disappoint a client who is spending lots of money to work with you. 

I have actually experienced this myself several times when hiring photographers and artists I've chosen someone who's more expensive because I want that luxury experience but I've actually been pretty disappointed when the products like albums or digital files are delivered in mediocre packaging. It made me question the whole experience and that's what your clients will be doing too. So take a peek at some luxury brands to find inspiration for your own packaging design and comment below what's one brand you think of when you hear high-end packaging.

Tip Number Three for Custom Box Packaging Malaysia: Luxury packaging is an experience in his book purple cow Seth Godin talks about the importance of being remarkable when it comes to your brand. We often think of the word remarkable as meaning exceptional or extraordinary but golden simply means creating something that's worthy of remark meaning get your audience talking one of the best ways to do this is through your luxury packaging. Have you ever noticed how many unboxing videos there are online and how many of them are for luxury items you can watch people on youtube unbox luxury handbags designer shoes jewelry electronics and more it's kind of crazy when you think about it why would you watch someone else opening the packaging of a Birkin bag or an iPhone it's because these brands have turned their packaging into an experience and not just an experience but a remarkable experience? One worthy of endless unboxing videos apparently so if you want your clients telling all of their friends and family and even their Instagram or youtube followers about your amazing luxury custom box packaging Malaysia brand then it's probably time to rethink your packaging design.

Now you know the luxury packaging design basics that brands like tiffany and company and Louis Vuitton use to make customers fall in love not just with their jewelry or handbags but with their entire brand experiences. But I'm sure you know that luxury branding is more than just boxes and bags so if you're ready to dive deeper grab my free brand blueprint a 20-page workbook to help you create your own epic brand experience grab your copy from this link.